Make Your Own Creative

Accepted File Types	swf, jpeg, gif – if a swf file is supplied, an accompanying jpeg/gif is also required
Various sizes (in pixels)	BANNER	MPU	SKYSCRAPER	LEADERBOARD
Various sizes (in pixels)	468x60	300x250	120x600	728x90
File size in (KB)	Whatever the size of your creative (in pixels), the final creative you send to us (swf, jpeg or gif) must not exceed 39KB.

This is important ONLY if you have chosen .swf (Flash)

The creative must be clickTag* enabled.

To get the creative to click through to the website of your choice you would add the following actionscript to the button.

on (release) {
getURL("http://www.websiteofyourchoice.co.uk/", "_blank");
}

However, this is how you clickTag a .swf.

on (release) {
getURL(clickTag, "_blank");
}

NB. In the clickTag example there is no reference to a URL. Also the double quotes around the clickTag variable have been removed.

Here are three templates that you can download and see for yourself. (You will need Flash 8 to open these)

For every swf there must be an alternative creative in gif or jpeg format. This is for web browsers that don't have the
flash plugin installed.
It is best to export your swf to the minimum of flash player version 8.

*A clickTag enabled swf allows us to alter the target URL without ever having to open and edit the Flash souce file (fla).

iPhone App Banner

Appears at the top and bottom of the screen. -
Standard iPhone-optimized 320 x 50 px image. -
Images can be supplied as JPEG, PNG, or animated GIF. -
Recommended file size is less than 40 KB. -
Banners can click to an online landing page, can click to make a call or can click
to a video hosted on YouTube (or in MP4 format). -
Can target by section or by number of impressions. -

iPhone Interstitial Page

Appears in-between two different screens. - Can be dismissed by the user or clicked. When clicked, leads to a landing page which is a webpage. - Multiple interstitials may be set on the same campaign. - Fills the screen. - The total viewable space is 390 x 320 px. - Images can be supplied as JPEG or PNG. - Recommended file size is less than 30 KB. - iPhone interstitials are only supported in portrait mode -
Can target by section or by number of impressions

Mobile Site Banner

Appears at the top and the bottom of the page - Image size 320 x 50 px or 320 x 60 px -
Image can be supplied as JPEG, GIF or PNG files only (no flash) - File size maximum 39kb -
Banners click to an online landing page - Can target by section or by number of impressions

City Life Homepage
Takeover Guidelines

1. No excessive amount of text on the background image. This is there in order to support the adverts rather than replace them. 2. Try to keep important info and any text as close to the edges of the main site body as possible but make sure the overall design accommodates for the larger screen sizes. Most users will only see 150px either side. 3. Ensure the background image fades to a solid white at the bottom. 4. Make allowances for all page furniture especially the navigation as this cannot be compromised. 5. No animations except inside banners, 6. We reserve the right to amend any artwork before publication.

Manchester Evening News Homepage Takeover Guidelines

1. No excessive amount of text on the background image. For example, we will allow strap lines or dates or venues names etc. But anything larger like paragraphs of text or bullet point lists need to be included inside the banner adverts. 2. Try to keep important info and any text as close to the edges of the main site body as possible but make sure the overall design accommodates for the larger screen sizes. Most users will only see 150px either side. 3. Ensure the background image fades to a solid colour at the bottom. 4. Make allowances for all page furniture especially the navigation as this cannot be compromised. 5. No animations except inside banners, 6. Only the banners will be clickable (hyper linked). 7. We reserve the right to amend any artwork before publication. If there is anything above you require clarification on please contact michael.chappels@menmedia.co.uk

Business Bulletin Newsletter Sponsorship

There are two advert positions on the business newsletter, one appears at the top of the newsletter directly below the MEN header and the other above the footer. If only one promotion is active, then the position below the header is used. If two promotions are active then the ads displayed in the header and footer positions switch on each sending of the newsletter, so that the advert appearing at the header position in the morning, would be in the footer position on the second newsletter of the day.

- Image size 458x50 px - Image can be supplied as JPEG, GIF or PNG files only (no flash)
- Can be animated, although come email clients will just show the first frame
- File size maximum 39kb - Banner clicks through to an online landing page -
Business newsletter is sent out twice daily Monday-Friday Monday-Friday

Page/Section Sponsorship

- Appears top right of the page or section sponsored (not available on homepage) - Image size 330x40 px (must include 'in association with' wording) - Image can be supplied as JPEG, GIF or PNG files only
(no flash) - File size maximum 39kb - Image clicks through to an online landing page